Token Marketing

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Marcel Thiess
We become our best selves when we’re given a set of challenging mission objectives and an empty canvas to paint our way to them.

We strongly believe that inbound marketing is the best way to build long-lasting relationships with your customer or target audience. Therefore, we focus on quality, not quantity.

Token Marketing Strategy

Developing a token marketing strategy requires experience as well as a structured process. First, we will identify and understand the essence of the project, then break it down to key-value and performance drivers, define tailored approaches, and create a roadmap for success.

We provide the following token marketing services

  • Content Marketing (Storytelling)
  • Influencer Marketing
  • Performance Marketing
  • Social Media Marketing
  • Partnerships
  • Search Engine Optimization (SEO)
  • Conversion Rate Optimization (CRO)
  • Web Analytics
  • PR
  • Coin Aggregator Submission

Process

After carefully reviewing the project’s documentation, We will develop a marketing plan tailored to your project’s needs. This detailed, step-by-step action plan, along with the market research, and target group analysis, will help your team to get started and enable you to prepare a budget.

The marketing plan will answer the following questions:

  • What are our target markets?
  • Who are our target customers?
  • What is our brand positioning?
  • What are we offering?
  • What are our channels?
  • What is our marketing strategy

You will receive a detailed document with a complete digital marketing strategy, including a promotional campaign. This document will provide you with all the tools needed to enter the execution phase!

Execution

building construction

To ensure that the project is executed in an effective and focused manner, a project plan must be created.

We will take the following steps:

  1. Write a project scope statement
  2. Create a work breakdown structure
  3. Break each work package into tasks
  4. Determine project dependencies
  5. Determine total the time needed for each task
  6. Identify resource availability
  7. Identify important milestones

This plan will assure that the project stays within budget and time.

Token Sale Structure

Process

Are you looking for an experienced partner for your token sale that helps you navigate through the jungle of regulations, restrictions, and technicalities?

Before we start with marketing, we need to make sure that what we market is actually structured and set up well.

Therefore, we start every token sale project with the following steps:

  1. Target group analysis (of the potential investors)
  2. Description of the project vision and desired ecosystem
  3. Development of token functionality
  4. Review of token standard and further technical design
  5. Functions of the token - especially planned use of the token
  6. Rights associated with the token

Once we’ve achieved that, we can move on with the actual Token Marketing strategy.

Our joint venture firm, AssetVisory, will perform all tokenization tasks.

Logo AssetVisory

Decentralized Finance (DEFI) Marketing

We Offer The Swiss Army Knife for DeFi Projects

Our Decentralized Finance (DeFi) Marketing Package provides you with all items needed to place your DeFi project on the market successfully.

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