DSTOQ has recently launched its trading platform and wanted to enter three key markets. They had recently engaged with a performance marketing agency to roll out an extensive performance marketing campaign. However, they hadn't done much of the marketing groundwork required before such an agency can start working, so that was where Thiess Consulting came in.
We conducted a general project assessment and a detailed target market & target group analysis to determine which market we should focus on first. We set up and ran three (for each market) A/B testing campaigns on AdWords to figure out what type of message resonates best with their target audience.
Furthermore, we created and set up a complete ambassador program, including an onboarding form that will be rolled out in the upcoming months. We made a content calendar and established a reach-out process to contact influencers and ambassadors to collaborate with.
As a result, we were able to pick the most promising market with the highest conversion rate and lowest costs per conversion. With our set of educational keywords, we achieved an average conversion rate of 39,18%. That enabled the performance marketing agency to start with their work successfully.
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