Consulting Projects

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Blockchain & AI Projects

DASH Logo
  • Provider: Thiess Consulting
  • Involvement: Ongoing
  • Consultant: Marcel Thiess
  • Assessment of Marketing Partnerships
  • Marketing Strategy
  • Marketing Advisory
XAIN Logo
  • Provider: CHAINWISE Group*
  • Involvement: 5 Months 
  • Consultant: Marcel Thiess
  • Marketing Strategy
  • Fundraising Communications Strategy
  • Co-Creation of Investor Material 
wombat logo
  • Provider: CHAINWISE Group*
  • Involvement: 6 Months 
  • Consultant: Marcel Thiess
  • SEO Consulting
  • Content Strategy Advice
  • Website Conversion Rate Optimization
DSTOQ Logo
  • Provider: Thiess Consulting
  • Involvement: 1 Month
  • Consultant: Marcel Thiess
  • Marketing Analysis & Project Assessment
  • Content Marketing Plan For User Acquisition
  • Created Ambassador Program

EV Projects

Share & Charge Logo
  • Provider: CHAINWISE Group*
  • Involvement: 4 Months 
  • Consultant: Marcel Thiess
  • Marketing Strategy
  • Fundraising Communications Strategy
  • PR and Content Strategy & Management
Sono Motors Logo
  • Provider: CHAINWISE Group*
  • Involvement: 4 Months 
  • Consultant: Marcel Thiess
  • Investor Targeting Strategy
  • Fundraising Communications Strategy
  • Investor Material Consulting

Blockchain Gaming Projects

chain clash logo
  • Provider: CHAINWISE Group*
  • Involvement: 9 Months 
  • Consultant: Marcel Thiess
  • Marketing Strategy
  • User Acquisition Strategy and Execution
  • Content & Social Media Marketing
esports.com logo
  • Provider: Freelancer
  • Involvement: 8+ Months 
  • Consultant: Marcel Thiess
  • Marketing Execution
  • Brand Building
  • Content & Social Media Marketing

STO Projects

asgard logo
  • Provider: Freelancer
  • Involvement: 6+ Months 
  • Consultant: Marcel Thiess
  • Investor Material Co-Creation
  • Brand Building & Marketing
  • Performance Marketing

Case Studies

Overview

DSTOQ has recently launched its trading platform and wanted to enter three key markets. They had recently engaged with a performance marketing agency to roll out an extensive performance marketing campaign. However, they hadn't done much of the marketing groundwork required before such an agency can start working, so that was where Thiess Consulting came in.

Approach

We conducted a general project assessment and a detailed target market & target group analysis to determine which market we should focus on first. We set up and ran three (for each market) A/B testing campaigns on AdWords to figure out what type of message resonates best with their target audience.

Furthermore, we created and set up a complete ambassador program, including an onboarding form that will be rolled out in the upcoming months. We made a content calendar and established a reach-out process to contact influencers and ambassadors to collaborate with.

Results

As a result, we were able to pick the most promising market with the highest conversion rate and lowest costs per conversion. With our set of educational keywords, we achieved an average conversion rate of 39,18%. That enabled the performance marketing agency to start with their work successfully.

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