SEO - Why Page Speed Matters!

SEO - Why Page Speed Matters!


Page speed and user experience go hand in hand. Why?  Because websites that load longer tend to have higher bounce rates and lower average time on page, which is a negative signal to the Google algorithm. Longer load times have also been shown to affect conversions negatively.


Page speed can impact your SEO severely. It's a measurement of how fast your content loads! 


A slow website means that search engines such as Google can crawl fewer pages using their allocated crawl budget.


You can assess your page speed with Google's PageSpeed Insights. 

Take Your On-Page SEO To The Next Level

Page speed at 100
Here is a list of items that will improve your page speed:

Optimize Videos and Images

  • Make sure to optimize your images and videos to improve load time and, therefore, the overall user experience. 
  • If your image has no transparent layer, save it as JPEG (2000) and aim at a file size of no more than 40-120kb (quality VS quantity). 
  • If you have a PNG, try saving it as an 8-bit version, in most cases, it will still look decent, and you will save a lot of valuable file size. 


Recommended (Free) Tools: 

  1. TinyPng
  2. Videosmaller

Browser Caching

  • Your browser caches a lot of information like images, JavaScript, and more so that a returning visitor doesn't have to reload the entire page.
  • Learn more at Google.
  • By defining the expiration date of your cache, you can optimize the process and avoid having out of date design information cached.
  • The recommended default is to set it to one year.

Enable Compression

  • You can use software applications such as Gzip to reduce the size of your HTML, JavaScript, and CSS files.

Minify HTML, JavaScript, and CSS 

  • Optimize your code to increase your page speed heavily. Learn more: Link

Avoid Redirects

  • Each redirect increases the average waiting time for the HTTP request to complete. Make your website responsive instead of redirecting to an (m.sample.com) mobile version of your page.

Render-Blocking JavaScript

  • If your browser encounters JavaScript during the rendering of a page, it has to execute it before it can continue. Learn more here: Link

First Input Delay

  • This item is impacted by the amount of traffic you receive, as well as your hosting solution and software your server uses. Make sure your First Input Delay is under 180ms. You can measure the delay here.

CDNs

  • CDNs store copies of your site at multiple locations worldwide to ensure users have fast and reliable access to your site. Most often, hosting services provide CDNs for a few extra dollars per month. 



Photo by Mathew Schwartz on Unsplash

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